Why sell with Laura

I have a proven track record and a decade of experience selling real estate in Toronto. I put you first and ensure we have a strategy in place that best meets your individual goals. Selling your home is an emotional, often disruptive and stressful process and I work hard to make it an enjoyable and profitable experience. I am open with you, strait-forward and honest and will always put your needs first.

I believe in building a lasting relationship with you. I give you my commitment to always act in your best interest, to work hard and with integrity.

Here are 4 Reasons to Sell with Me

1. Negotiation

I have been working in sales for over twenty years, the past ten years in real estate. I use this experience during negotiations to make sure we are in the best position possible to achieve the outcome we are seeking and the top sale price possible for your property. Thousands can be gained or lost during negotiation, don’t underestimate the importance of having a strong negotiator on your side.

2. Marketing Exposure

A fresh approach is required when it comes to marketing your home. I will put together a comprehensive marketing plan that goes above and beyond and employs both online digital marketing as well as proven traditional techniques. I have a full team of marketers supporting me to ensure we achieve the maximum number of qualified buyers to come see your house.  In today’s real estate market getting the broadest marketing exposure for your property is paramount.  I ensure that we get local, national and international exposure for your property listing.

3. Staging

I know what needs to be done to make your home show its absolute best! I will help you prepare your home to sell and maximize getting you the highest price for your home. Sometimes staging can mean a judicious decluttering and reorganization of existing furniture, and sometimes it can mean hiring a professional stager. I will provide you with candid opinions from the eyes of the buyer on what needs to be done. If needed, I have specialists ready to help us (stagers, cleaning services, gardeners, contractors and more).

4. Networking

I have a strong network of professional realtors whom I communicate with regularly and invite to see your house with their buyers. I invest in building outstanding working relationships with my colleagues and maintaining a positive reputation based on professionalism and expertise. When it comes time to sell, it helps to have a team on your side.  I stay in close contact with lawyers and mortgage brokers to always be up to date  with any new changes that could impact my clients. 

THINKING ABOUT SELLING? Find out what your home is worth…

Testimonials

“We were delighted at the personal attention and quick response time we received while working with Laura on the sale of our home and in buying our new house.  Laura made us feel like we were her number one priority and was highly responsive to our questions and needs. She really cares about her clients. We have already referred her to our daughter who just bought her first condo. Laura is like family now.”

Peter & Jackie

“Thank you so much for all that you did for me during the process of selling my home.  Your ideas and assistance in staging my house were amazing! I was very nervous and unsure about the entire selling process and I always felt that you had my best interests in hand and you kept me informed each step of the way. Thanks again for the fantastic job, I really appreciate all of your patience and hard work.”

Felice Scriver

“Laura, we just wanted to thank you for helping us seamlessly buy our new house and sell our condo. You did a thorough job of addressing all of our concerns along with pointing out all of the items that we needed to be mindful of during the entire process.  You coordinated everything perfectly and we’re thrilled. We loved your approach to working with us, your open and honest style, you did an incredible job marketing our property and we couldn’t have asked for a smoother process – really you did a great job. Take care and we look forward to seeing you at our housewarming!”

Eva and Paul

“I am so happy with my new home!  Thanks so much for walking me through the buying process and being so attentive to all of my needs.  I was very picky and specific in what I wanted in a home and you did an exceptional job pinpointing neighborhoods and sorting through all of the differences in each property with me.  I changed my requirements several times and you were always patient and accommodating.  I would recommend you to anybody who is buying or selling and wants a true professional representing them.  Thanks again for everything you’ve done for me.”

Raymond Lee

“Laura did outstanding work helping us sell our house at over-asking, and helping us buy our dream property at a great price. She is thoroughly professional, trustworthy, reliable, and knowledgeable. On the sell side, Laura provided thorough research and analysis to determine the appropriate listing price, marketed our house beautifully, and professionally navigated us through the multiple offers that followed. On the buy side, she helped us make tough decisions about counter-offering on the home we had our hearts set on, and ultimately helped us purchase it for the right price. In addition to providing top-tier, attentive service, she was also an absolute pleasure to work with!”

Sarah & Jon

“What a pleasure it was working with Laura! She was enormously helpful in assisting and guiding me through the complex—and sometimes stressful—process of selling my suburban home, downsizing, and finding a suitable condo in a high-demand area in midtown Toronto. After I decided to sell my house before buying a condo, she made sure that the sales agreement included a provision for a relatively long closing date in order to give me sufficient time to downsize and find a new home. She also implemented an effective marketing strategy that resulted in multiple offers and a selling price well above the list price. My search for a condo had begun before the house sale and continued for some time afterward. Laura kept me fully informed as condos that might interest me came on the market, responded promptly to my requests for viewings, and was always willing to provide information and advice, all with a genuine desire to help me find what I wanted. The happy result is that I am now living in a condo which I love in an excellent location in midtown Toronto.”

Bob